How Do I Market Specialty Products?

goat cheese producer with wheels of hard goat cheeseAre you an entrepreneur who sees a niche market for your food product? Are you a small-scale farmer who wants to develop value-added food products? Specialty food producers — often operating home-based microenterprises — are a growing Maine industry. Yet starting a Maine home-based food business will require you to face challenges including licensing, food safety, and business skill-building. In addition, some recipes and food products for sale may need to be reviewed by the Maine Food Processing Authority. We have developed this publication to answer the questions that we are most frequently asked about starting a small food business in Maine.