{"id":25,"date":"2011-06-23T14:25:23","date_gmt":"2011-06-23T18:25:23","guid":{"rendered":"https:\/\/extension.umaine.edu\/plugged-in\/?page_id=25"},"modified":"2026-04-07T09:36:17","modified_gmt":"2026-04-07T13:36:17","slug":"branding-guide","status":"publish","type":"page","link":"https:\/\/extension.umaine.edu\/plugged-in\/policies-guidelines\/branding-guide\/","title":{"rendered":"Branding Guide"},"content":{"rendered":"<p><strong>Extension follows the brand standards set by the University of Maine. Visit the following links for updated guidance from UMaine Marketing and Communications:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/logos-usage\/\">Logos and Usage<\/a><\/li>\n<li><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/brand\/visual-identity\/\">Fonts and Colors<\/a><\/li>\n<li><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/toolbox\/photo-video\/\" target=\"_blank\" rel=\"noopener\">Photos and Videos<\/a><\/li>\n<li><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/toolbox\/editorial\/\" target=\"_blank\" rel=\"noopener\">Editorial<\/a><\/li>\n<li><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/toolbox\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media<\/a><\/li>\n<li><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/toolbox\/web\/\" target=\"_blank\" rel=\"noopener\">Web<\/a><\/li>\n<\/ul>\n<p><strong>For UMaine Marketing and Communications Templates:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/umaine.edu\/marketingandcommunications\/toolbox\/design-templates\/\" target=\"_blank\" rel=\"noopener\">Design Templates (Print and Digital)<\/a><\/li>\n<\/ul>\n<p><strong>Looking for our UMaine Extension 4-H Branding Guide? Find that in our <a href=\"https:\/\/extension.umaine.edu\/plugged-in\/program-volunteer-resources\/4h\/#brand\">4-H Staff Toolkit<\/a>.<\/strong><\/p>\n<h3><strong><a title=\"Branding Background\" href=\"https:\/\/extension.umaine.edu\/plugged-in\/policies-guidelines\/branding-guide\/background\/\">Background <span style=\"font-weight: 400\">\u2014<\/span> What is Branding?<\/a><\/strong><\/h3>\n<h3><strong>Our name<\/strong><\/h3>\n<p>Presenting a consistent name is the first step toward establishing recognition and brand identity.<\/p>\n<p>Our formal name is <strong>University of Maine Cooperative Extension<\/strong>. This name should appear in formal locations, such as stationery, web pages, envelopes, and contracts. We can increase public recognition of our organization through frequent, consistent use of our name.<\/p>\n<p>In written materials, our full formal name is used for the first mention;\u00a0a shortened\u00a0 &#8216;<strong>UMaine Extension<\/strong>&#8216; can be used for the second mention; additional mentions in the same piece can be shortened further to &#8216;<strong>Extension<\/strong>.&#8217;<\/p>\n<p>Consistent use helps avoid confusion.<\/p>\n<h4>There is no \u201cservice.\u201d<\/h4>\n<p>\u201cService\u201d was dropped from our official name in the late 1980s. While we cannot always control how others refer to us, we can control our own use to maximize public understanding.<\/p>\n<h4>Avoid referring to our organization as \u201cUMCE.\u201d<\/h4>\n<p>This acronym does not mean anything to our external audiences and may confuse the public \u2014 it\u2019s alphabet soup. Please change \u201cUMCE\u201d to University of Maine Cooperative Extension in your printed documents, web pages, e-mails (including your signature) and everyday language.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29\" src=\"http:\/\/extension.umaine.edu\/plugged-in\/wp-content\/uploads\/sites\/54\/2011\/06\/no-umce.jpg\" alt=\"umce with a slash through it\" width=\"145\" height=\"78\" srcset=\"https:\/\/extension.umaine.edu\/plugged-in\/wp-content\/uploads\/sites\/54\/2011\/06\/no-umce.jpg 145w, https:\/\/extension.umaine.edu\/plugged-in\/wp-content\/uploads\/sites\/54\/2011\/06\/no-umce-105x56.jpg 105w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/><\/p>\n<h4>What about the &#8220;The&#8221;?<\/h4>\n<p>Because our official logo is based on the University of Maine logo, the word &#8220;The&#8221; appears in it. However, when referring to us verbally or in writing, you should say simply &#8220;University of Maine Cooperative Extension.&#8221;<\/p>\n<h3><strong>Logo policy and guidelines<\/strong><\/h3>\n<p><strong>The official University of Maine Cooperative Extension logo should be \u201cprominent and dominant\u201d on all\u00a0of our materials.<\/strong><\/p>\n<p>UMaine Extension&#8217;s official logo is required on all Extension materials, including but not limited to brochures, flyers, web pages, fact sheets, newsletters, posters, promotional items, and advertisements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31\" src=\"http:\/\/extension.umaine.edu\/plugged-in\/wp-content\/uploads\/sites\/54\/2011\/06\/extensionlogo.jpg\" alt=\"University of Maine Cooperative Extension logo\" width=\"165\" height=\"55\" srcset=\"https:\/\/extension.umaine.edu\/plugged-in\/wp-content\/uploads\/sites\/54\/2011\/06\/extensionlogo.jpg 165w, https:\/\/extension.umaine.edu\/plugged-in\/wp-content\/uploads\/sites\/54\/2011\/06\/extensionlogo-105x35.jpg 105w\" sizes=\"auto, (max-width: 165px) 100vw, 165px\" \/><\/p>\n<p>UMaine Extension&#8217;s logo incorporates UMaine&#8217;s crest art with our own logotype. The logo must be used in the exact proportions and layout as shown above. The crest and the typewritten words constitute an entire logo; the elements should not be separated. The logo is shown here in the official full-color combination of PMS (Pantone Matching System) 292 UMaine light blue and PMS 289 UMaine dark blue. The logo may also be printed in a single color or in black and white. When the logo is printed in a single color or black, the light blue should not be printed as a tint or grayscale, but as a solid.<\/p>\n<h4>Where can I get a copy of the logo?<\/h4>\n<p>You can download\u00a0different versions of the logo from here.<\/p>\n<p><strong>To download on a PC:<\/strong> right-click on any of the links below and choose &#8220;Save Target As.&#8221; Save the file to a folder on your hard drive where you will be able to easily find it again.<\/p>\n<p><strong>To download on a Mac:<\/strong> right-click and choose &#8220;Save Image As&#8221; (or &#8220;Save Link As&#8221;).<\/p>\n<ul>\n<li><a title=\"University of Maine Cooperative Extension logo\" href=\"https:\/\/mycampus.maine.edu\/documents\/3111663\/3666481\/Extension+logo+--+large+color.jpg\/2524a25a-2849-4959-b3e3-ff216aa3f858?t=1436974696000\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Color logo<\/strong> for printed materials<\/a><\/li>\n<li><a title=\"University of Maine Cooperative Extension logo\" href=\"https:\/\/mycampus.maine.edu\/documents\/3111663\/3666481\/Extension+logo+--+black+%26+white.jpg\/970288c1-e73a-401c-b890-ef9ed0f723a4?t=1436974905000\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Black &amp; white logo<\/strong> for single-color printed materials<\/a><\/li>\n<li><a title=\"University of Maine Cooperative Extension logo\" href=\"http:\/\/extension.umaine.edu\/plugged-in\/wp-content\/uploads\/sites\/54\/2011\/06\/extensionlogo.jpg\"><strong>Small color logo<\/strong> for web, e-mail publications, and PowerPoint Presentations<\/a><\/li>\n<li><a href=\"https:\/\/mycampus.maine.edu\/documents\/3111663\/3660014\/CES_logo_2blue_2020.png\/a91063a6-0b08-65aa-6c47-abac1928b0b5?t=1581707460530\"><strong>Color logo with a transparent background<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/mycampus.maine.edu\/documents\/3111663\/3660014\/CES_logo_2blue_outline-4c-2020.png\/e0d14a65-4488-6027-d9a0-c0c2deed23b6?t=1581707460163\"><strong>Logo with white letters<\/strong> and a transparent background<\/a><\/li>\n<\/ul>\n<p>If none of the versions above is suitable for your project, please contact the Extension Communications\u00a0and Marketing Team at <a href=\"mailto:extension.communications@maine.edu\">extension.communications@maine.edu<\/a> and we will send you one that is.<\/p>\n<h4>What else do I need to know about the logo?<\/h4>\n<p><strong>The University of Maine crest art is trademarked.<\/strong> Products (such as t-shirts or mugs) printed with UMaine licensed names and marks <strong>must<\/strong> be produced by licensed vendors and must carry the TM symbol<strong> if the products are for resale<\/strong>. It is strongly recommended that\u00a0items<strong> not <\/strong>for resale also be ordered through licensed vendors because of their familiarity with UMaine\u2019s brand standards, access to official art files, and the streamlined proofing process. Unlicensed vendors may be used only with written approval prior to purchase. Contact the UMaine Extension Communications\u00a0and Marketing Team at <a href=\"mailto:extension.communications@maine.edu\">extension.communications@maine.edu<\/a> to discuss your options for the procurement of promotional items.<\/p>\n<p>Before utilizing new programmatic promotional items in your work, please see <a href=\"https:\/\/extension.umaine.edu\/plugged-in\/policies-guidelines\/policies-procedures-manual\/section-four-programs-and-reports\/4-11\/#trademark\">Policies &amp; Procedures Manual, Section 4.11, The University of Maine crest art is trademarked<\/a>. For additional information or any questions not addressed here, contact\u00a0the\u00a0Extension Communications and Marketing Team at <a href=\"mailto:extension.communications@maine.edu\" target=\"_blank\" rel=\"noopener noreferrer\">extension.communications@maine.edu<\/a>.<\/p>\n<h4>Program logos<\/h4>\n<p>Copies of\u00a0<strong>University of Maine Cooperative Extension Program Affiliation Logos<\/strong>\u00a0can be downloaded from our\u00a0<a title=\"Program Affiliation Logos\" href=\"https:\/\/extension.umaine.edu\/plugged-in\/forms-templates-tools\/tools\/logos\/program-affiliation-logos\/\">UMaine Extension Program Affiliation Logos page<\/a>.<\/p>\n<h5><strong>Existing partnerships<\/strong><\/h5>\n<p>There are certain programs that are representative of a group of partners. These programs may use appropriate logos that have been approved by all involved. UMaine Extension staff who are involved in such partner programs are encouraged to work with Extension\u2019s Communications and Marketing Team.<\/p>\n<p>Examples of current programs:<\/p>\n<h5><strong>Maine Compost School<\/strong><\/h5>\n<p>Maine Compost School is an educational program of <a href=\"http:\/\/extension.umaine.edu\" target=\"_blank\" rel=\"noopener noreferrer\">University of Maine Cooperative Extension<\/a>,\u00a0<a href=\"http:\/\/www.state.me.us\/agriculture\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Maine Department of Agriculture, Conservation and Forestry<\/a>, <a href=\"http:\/\/www.maine.gov\/dep\/index.shtml\" target=\"_blank\" rel=\"noopener noreferrer\">Maine Department of Environmental Protection<\/a>, and <a href=\"http:\/\/www.maine.gov\/spo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maine State Planning Office<\/a>.<\/p>\n<h5><strong>The Maine Healthy Beaches Program<\/strong><\/h5>\n<p>The Maine Healthy Beaches Program is a partnership of University of Maine Cooperative Extension\/Sea Grant, Maine State Planning Office\/Coastal Program, Maine Department of Health and Human Services, Maine Departments of Conservation and Environmental Protection, local municipalities, and the beach-going public.<\/p>\n<h4>Use of names and logos of for-profit companies and products<\/h4>\n<p>Please reference the <a href=\"https:\/\/extension.umaine.edu\/plugged-in\/policies-guidelines\/policies-procedures-manual\/section-four-programs-and-reports\/4-11\/#logo\">Policies &amp; Procedures manual, section 4.11<\/a>.<\/p>\n<h4>Branding collaborative web pages<\/h4>\n<p>When we host collaborative pages on UMaine Extension&#8217;s website and provide staff resources for free, we require that the pages are branded to match UMaine&#8217;s site and the URL adheres to UMaine&#8217;s domain naming policy, which means it must include &#8220;umaine.edu&#8221; in the site address. We are happy to prominently include logos and links to all partners, which will be displayed on the right or bottom of the page, or on a separate sponsors&#8217; page, depending on the number of partners and the support they are providing. <strong>Please contact the Extension Communications and Marketing Team at <a href=\"mailto:extension.communications@maine.edu\" target=\"_blank\" rel=\"noopener noreferrer\">extension.communications@maine.edu<\/a> for further information.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Extension follows the brand standards set by the University of Maine. Visit the following links for updated guidance from UMaine Marketing and Communications: Logos and Usage Fonts and Colors Photos and Videos Editorial Social Media Web For UMaine Marketing and Communications Templates: Design Templates (Print and Digital) Looking for our UMaine Extension 4-H Branding Guide? [&hellip;]<\/p>\n","protected":false},"author":138,"featured_media":0,"parent":8780,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"templates\/page-withsidebar.php","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Amanda Miles","author_link":"https:\/\/extension.umaine.edu\/plugged-in\/author\/amiles\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/extension.umaine.edu\/plugged-in\/wp-json\/wp\/v2\/pages\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/extension.umaine.edu\/plugged-in\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/extension.umaine.edu\/plugged-in\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/extension.umaine.edu\/plugged-in\/wp-json\/wp\/v2\/users\/138"}],"replies":[{"embeddable":true,"href":"https:\/\/extension.umaine.edu\/plugged-in\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":15,"href":"https:\/\/extension.umaine.edu\/plugged-in\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"predecessor-version":[{"id":22384,"href":"https:\/\/extension.umaine.edu\/plugged-in\/wp-json\/wp\/v2\/pages\/25\/revisions\/22384"}],"up":[{"embeddable":true,"href":"https:\/\/extension.umaine.edu\/plugged-in\/wp-json\/wp\/v2\/pages\/8780"}],"wp:attachment":[{"href":"https:\/\/extension.umaine.edu\/plugged-in\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}