{"id":4878,"date":"2015-03-30T09:39:24","date_gmt":"2015-03-30T13:39:24","guid":{"rendered":"https:\/\/extension.umaine.edu\/plugged-in\/?page_id=4878"},"modified":"2023-08-16T15:07:34","modified_gmt":"2023-08-16T19:07:34","slug":"use-google-analytics","status":"publish","type":"page","link":"https:\/\/extension.umaine.edu\/plugged-in\/technology-marketing-communications\/web\/use-google-analytics\/","title":{"rendered":"How to Use Google Analytics"},"content":{"rendered":"

Why it\u2019s useful:<\/strong><\/h3>\n

Google Analytics collects data about our website visitors, which can be useful for reporting and program planning. We can learn how many times our pages were viewed, when they were viewed, what keywords visitors used to find our pages, where visitors came from, what devices they used to view our pages, if they were referred by social media and more.<\/p>\n

What you\u2019ll need:<\/strong><\/h3>\n

Internet connection, browser, and access to Extension\u2019s Google Analytics account. Contact Michelle Snowden, michelle.snowden@maine.edu<\/a>, to sign you up as a user.<\/p>\n

Google Analytics Version 4 Instructions:<\/b><\/h3>\n

Go to<\/span> https:\/\/marketingplatform.google.com\/about\/analytics\/<\/span><\/a>. Click on the Sign In to Analytics<\/strong> link. If prompted to log in, use your Gmail (<\/span>maine.edu<\/span><\/a>) address and password. If you are already logged in to your Gmail, Google Analytics should open automatically for you.<\/span><\/p>\n

\"a
Google Analytics 4 dashboard.<\/figcaption><\/figure>\n

Select Cooperative Extension<\/b> from the list of websites, if more than one appears in the list. This will take you to your Dashboard.<\/span><\/p>\n

Once you’re there (on the Home<\/strong> page):<\/span><\/p>\n