Key Activities Coach selection. Key competencies of coaches: Listen: Exemplary listening skills Clarify: Asks follow-up and probing questions Synthesize: Ability to bring various issues, feelings and needs together Reflect: Fluent in reflective language that reinforces farmers’ voices/needs Model: Efficient, on-point, kind, curious, reflective Teach: Introduce and practice communication (interpersonal) tools and strategies Preparation of coaches.