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Flowering in the North 2021-Webinar Series

$60.00

Join the Flowering in the North team for this series of webinars designed to help flower farmers prepare for a successful 2021 season.

This 5-session weekly series, held on Wednesday evenings from 6:00 PM to 8:00 PM, will include both large and small group discussions, presentations, and brain-storming opportunities. Please note: The registration fee includes all sessions in the series. We are not offering a la carte options for individual sessions for this series. 

Sessions:

Session One, January 20th – Flowering in the 2020: Cut Flower Farmer Debrief and Discussion

Session Two, January 27th – Assess, Plan, Plant: Values-Based Farm Planning 

Session Three, February 3rd – A Field with More Color: Race & Equity in the Flower Industry

Session Four, February 10th – On-Line Sales Platforms: Selling Flowers When the World is on Fire 

Session Five, February 17th – The Year of the Rat, and Tarnished Plant Bugs: Insect and Rodent IPM in Cut Flower Production

See the full description below.

Note: If registering more than one viewing location, please register yourself, click Enroll, and then use the “Continue Shopping” option in your cart to add additional participants.


Financial Assistance is available. Please contact Becky Gray, UMaine Extension staff,  by email or call 207.781.6099 for information.

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Program Description

Join the Flowering in the North team for this series of webinars designed to help flower farmers prepare for a successful 2021 season.

This 5-session weekly series, held on Wednesday evenings from 6:00 PM to 8:00 PM, will include both large and small group discussions, presentations, and brain-storming opportunities.

Session One, January 20th

Flowering in the 2020: Cut Flower Farmer Debrief and Discussion

Join the FITN team to discuss how the 2020 season went for your flower farm. This facilitated debreif session will make space for everyone to share in small groups, and to do some collaborative brainstorming on how we move forward from here.

Session Two, January 27th 

Assess, Plan, Plant: Values-Based Farm Planning

There is a lot to reflect on from the 2020 season. Some good, some bad, a lot stressful. In this session, we’ll discuss tools based in Holistic Management for evaluating your farm as a whole to identify what’s working well, and what could be improved. We’ll discuss strategic decision-making for maximizing your return on investments, and to make sure those decisions take you closer to your farming goals.

Session Three, February 3rd 

A Field with More Color: Race & Equity in the Flower Industry

Join us as we unpack the ways that racial inequity shows up in everyday marketing practices and begin to develop pathways for sustainable equity. After which there will be a conversation with Mimo Davis on her 30-year career in the cut-flower farming industry.

Jefferson Ellison is a publicist and cultural commentator from Asheville, NC. His marketing agency, JAWBREAKING Creative, represents businesses across the East Coast and teaches a monthly webinar on Anti-Racist marketing.

Mimo Davis is a 30-year farming industry veteran and co-owner of Urban Buds: City Grown Flowers.

Session Four, February 10th

On-Line Sales PlatformsSelling Flowers When the World is on Fire

Hear from fellow flower farmers about their decisions to adopt on-line sales platforms and how they have incorporated those into their farm systems. We’ll discuss the platforms that they reviewed and adopted and the problems, benefits, and creative solutions that they developed to make these programs work for them and their customers.

Session Five, February 17th

The Year of the Rat, and Tarnished Plant Bugs: Insect and Rodent IPM in Cut Flower Production

Many growers are reporting significant rodents and insect damage this season. Join Dr. Matt Wallhead, UMaine Extension Ornamental Horticulture Specialists, for a 2-hr presentation to discuss topics including: insect and rodent identification and control, application techniques and the importance of calibration, and applicator safety. 2 Pesticide Applicator Credits are available for this session.

Participants will receive the Zoom information after registering for this event. 

If you need assistance with registration or with Zoom, please contact Michele Lodgek at michele.lodgek@maine.edu or 207.949-4057.

To request a reasonable accommodation, please contact Becky Gray, UMaine Extension staff, by email or call our office at 207.781.6099 or 800.287.1471 (in Maine), to discuss your needs. Receiving requests for accommodations at least 10 days before the program provides a reasonable amount of time to meet the request, however, all requests will be considered.

Financial Assistance is available. Please contact Becky Gray, UMaine Extension staff,  by email or call 207.781.6099 for information.

Requests for refunds must be received 7 days prior to the start of class.

Sponsors:

logo for Allen, Sterling & LothropFarm Credit East logojohnnys seed logo

Program Details

Dates Program Runs

Wednesdays, January 20th – February 17th, 2021

Time

6:00 PM – 8:00 PM

Location

online via Zoom

Contact Name

Rebecca Gray, UMaine Extension Staff

Contact Email

rebecca.gray@maine.edu

Contact Phone

207.781.6099, 1.800.287.1471 (in Maine)

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