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SUMMARY:Marketing in a Flash: Core Concepts for Small Businesses
DESCRIPTION:Boost your business’s reach and impact with our concise\, high-value training. Designed specifically for small business owners and entrepreneurs\, “Marketing in a Flash” equips you with the foundational marketing strategies needed to connect with your audience and drive growth. \nIn this intensive session\, you will gain the skills to build a marketing plan from the ground up: \n\nCustomer Personas: Identify and deeply understand your target audience.\nThe 4 Ps of Marketing: Master the core components of Product\, Price\, Place\, and Promotion\, and learn how to optimize each for your specific business.\nAdaptable Strategies: Learn how to pivot and adjust your marketing approach using the 4 Ps framework when market conditions change.\nTracking Success: Discover how to effectively use Key Performance Indicators (KPIs) and marketing metrics to evaluate whether your strategies are working.
URL:https://extension.umaine.edu/waldo/event/marketing-in-a-flash-core-concepts-for-small-businesses/
CATEGORIES:Agriculture & Natural Resources
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SUMMARY:Finances in a Flash
DESCRIPTION:Welcome to Finances in a Flash! If you want to take control of your business finances quickly and easily\, you’re in the right place! This interactive and practical course\, offered by the Maine Business School and UMaine Cooperative Extension\, provides essential financial management knowledge designed for busy professionals. In just two hours\, you’ll gain a solid foundation in small business financial management through engaging lessons\, fun videos\, and interactive activities. \nWe’ll cover key topics like creating a solid budget\, understanding your cash flow\, building an emergency fund\, and the importance of financial statements—giving you the tools and confidence to make smarter\, more informed decisions. Whether just getting started or fine-tuning your skills\, this course makes financial management easy\, actionable\, and immediately applicable to strengthen your business. \nUpon completion\, you’ll earn the Finances in a Flash Micro-Badge\, a digital credential showcasing your financial literacy and business acumen. Share it on your resume or LinkedIn profile to highlight your expertise and commitment to growth. Join us for Finances in a Flash and set yourself up for long-term business success! \nTechnology Requirements: This course content will be entirely online on Brightspace. An email address\, access to a reliable internet connection\, the newest version of your web browser\, and an electronic device (i.e. laptop\, desktop\, iPad\, or tablet) with video/audio capabilities are required to complete this course. \nAccommodations: If you need a reasonable accommodation to participate in this course\, please contact us at extension.brightspace@maine.edu
URL:https://extension.umaine.edu/waldo/event/finances-in-a-flash/
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