Marketing in a Flash: Core Concepts for Small Businesses

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Boost your business’s reach and impact with our concise, high-value training. Designed specifically for small business owners and entrepreneurs, “Marketing in a Flash” equips you with the foundational marketing strategies needed to connect with your audience and drive growth.

In this intensive session, you will gain the skills to build a marketing plan from the ground up:

  • Customer Personas: Identify and deeply understand your target audience.
  • The 4 Ps of Marketing: Master the core components of Product, Price, Place, and Promotion, and learn how to optimize each for your specific business.
  • Adaptable Strategies: Learn how to pivot and adjust your marketing approach using the 4 Ps framework when market conditions change.
  • Tracking Success: Discover how to effectively use Key Performance Indicators (KPIs) and marketing metrics to evaluate whether your strategies are working.
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Cost: $24.99

Skills/knowledge gained from this micro-credential:

  • Marketing
  • Marketing Planning
  • Marketing Strategy

The University of Maine System (the System) is an equal opportunity institution committed to fostering a nondiscriminatory environment and complying with all applicable nondiscrimination laws. Consistent with State and Federal law, the System does not discriminate on the basis of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability (physical or mental), genetic information, pregnancy, or veteran or military status in any aspect of its education, programs and activities, and employment. The System provides reasonable accommodations to qualified individuals with disabilities upon request. If you believe you have experienced discrimination or harassment, you are encouraged to contact the System Office of Equal Opportunity and Title IX Services at 5713 Chadbourne Hall, Room 412, Orono, ME 04469-5713, by calling 207.581.1226, or via TTY at 711 (Maine Relay System). For more information about Title IX or to file a complaint, please contact the UMS Title IX Coordinator at www.maine.edu/title-ix/.

Boost your skills and stand out with a Marketing in a Flash micro-credential!

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Do you have questions about UMaine Extension’s micro-credential programs?

UMaine Extension is part of the University of Maine System Micro-Credential Initiative