Micro-Credentials

For All Learners
For UMaine | UMM Students
For Teen Learners

Marketing in a Flash: Core Concepts for Small Businesses

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Boost your business’s reach and impact with our concise, high-value training. Designed specifically for small business owners and entrepreneurs, “Marketing in a Flash” equips you with the foundational marketing strategies needed to connect with your audience and drive growth.
In this intensive session, you will gain the skills to build a marketing plan from the ground up:

  • Customer Personas: Identify and deeply understand your target audience.
  • The 4 Ps of Marketing: Master the core components of Product, Price, Place, and Promotion, and learn how to optimize each for your specific business.
  • Adaptable Strategies: Learn how to pivot and adjust your marketing approach using the 4 Ps framework when market conditions change.
  • Tracking Success: Discover how to effectively use Key Performance Indicators (KPIs) and marketing metrics to evaluate whether your strategies are working.
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Cost: $24.99

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Skills/knowledge gained from this micro-credential:

  • Marketing, Marketing Planning, Marketing Strategy

University of Maine Cooperative Extension is an equal opportunity institution and provider committed to nondiscrimination. For more information, visit extension.umaine.edu/nondiscrimination.

Boost your skills and stand out with a Marketing in a Flash micro-credential!

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UMaine Extension is part of the University of Maine System Micro-Credential Initiative