Marketing Your Farm Products

Now that you have land and a great product, how are you going to sell what you grow or raise? This section includes a list of resources developed by many regional and national organizations to help you answer that question. What follows is a web-based digest to help you do your own research and build a marketing strategy for your business.

Resources

• Maine Senior FarmShare Information for Farmers – Get Real. Get Maine!
• Maine Federation of Farmers’ Markets
• MOFGA.net Marketing Articles – from MOFGA online community
• FairShare CSA Coalition Marketing Resources
• Direct Marketing Resource List – North Carolina State University Cooperative Extension
• Resources for Marketing – Beginning Farmers.org
• Selling at Farmers’ Markets – Growing for Market.com
• Build Your Market and Grow Your Business – New Farmers
• Marketing webinars – Cornell University Northeast Beginning Farmer Project

Publications

• Marketing, Business & Risk Management – National Sustainable Agriculture Information Service (ATTRA)
• SARE: Marketing Management – Sustainable Agriculture Research and Education (SARE) Program
• Marketing Strategies for Farmers and Ranchers – SARE National Bulletins
• Guide to Direct Marketing Livestock and Poultry – Cornell University Small Farms Program
• Plain Language Guide to Selling at a Farmers’ Market – Tufts University New Entry Sustainable Farming Project
• Fruit and Vegetable Marketing for Small-scale and Part-time Growers – Penn State College of Agricultural Sciences Publications
• Facts on Direct-to-Consumer Food Marketing – USDA Agricultural Marketing Service (AMS)
• The Dynamics of Change in the U.S. Food Marketing Environment – USDA AMS
• Implementing WIC & SNAP at Maine Farmers’ Markets – Get Real, Get Maine!
• Choosing Your Market: A Direct Marketing Decision Making Tool for Small Farmers – New England Small Farm Institute (NESFI)
• A Market-Driven Enterprise Screening Guide (PDF)

Webinars

• Marketing Webinars – University of VT New Farmer Project