How To Be a University of Maine Cooperative Extension Intern Brand Ambassador

What is a Brand Ambassador?

A brand ambassador is used to describe anyone within an organization who interacts personally with the public. Being a brand ambassador means that you are working on behalf of an organization and need to represent the “brand” of that organization in a positive light. Being a brand ambassador helps raise awareness of that organization and provide stakeholders with a positive face-to-face or virtual experience.

For help when working with media, please consult the Working with Media page on Plugged In. 

What to wear when meeting with stakeholders?

Try to always wear clothing representing your “brand” when meeting with the public on behalf of your organization.

  • Wear University of Maine Cooperative Extension and/or UMaine Extension 4-H swag (if applicable, wear name tags and lanyards).
  • If you do not have branded swag, wear plain clothing in “brand” colors for a top (Extension: Dark blue, Light Blue or White; 4-H: green clover) with plain colored bottoms (khaki or black are always best but any plain colored bottom will work).

Things to consider:

  1. Avoid ripped/torn clothing and/or with holes (even if it’s fashionable).
    • If wearing this type of clothing is unavoidable, then please do so with safety in mind. (Could the holes get snagged on something and result in you getting hurt?)
  2. Wear appropriate footwear for location and activity.
  3. Avoid wearing excessive perfume, cologne, or body spray. (These sprays can irritate people with allergies or asthma. When in doubt, go without.)
  4. Avoid outside-the-organization promotional clothing.
    • Ex: Graphic Tee with a Coca-Cola logo on it, pants that have Calvin Klein written down the pant leg, Boston Red Sox baseball cap, Disney apparel
  5. Avoid clothing with political or religious sayings/statements.
  6. Avoid pop-culture clothing.
    • Ex: Graphic Tee with a Captain America Shield on it, Hello Kitty, etc.
  7. Be conscientious of your audience/location (who you are interacting with).
    • What is considered respectful?
    • Ex: ASL Interpreters wear black tops because it makes their signs easier to see.
    • Ex: Many places of worship require women to wear head coverings.
  8. Be conscientious of the environment and the weather you might encounter.
    • Ex: Ticks, rain, snow, slippery rocks, livestock