Maine Farmer Resource Network

Marketing Your Farm Products

Now that you have land and a great product, how are you going to sell what you grow or raise? This section includes a list of resources developed by many regional and national organizations to help you answer that question. What follows is a web-based digest to help you do your own research and build a marketing strategy for your business.

Maine Senior FarmShare Information for Farmers – Get Real. Get Maine!
Maine Federation of Farmers’ Markets
MOFGA.net Marketing Articles – from MOFGA online community
FairShare CSA Coalition Marketing Resources
Direct Marketing Resource List – North Carolina State University Cooperative Extension
Resources for Marketing – Beginning Farmers.org
Selling at Farmers’ Markets – Growing for Market.com
Build Your Market and Grow Your Business – New Farmers
Marketing webinars – Cornell University Northeast Beginning Farmer Project

Webinars

Marketing Webinars – University of VT New Farmer Project

Marketing, Business & Risk Management – National Sustainable Agriculture Information Service (ATTRA)
SARE: Marketing Management – Sustainable Agriculture Research and Education (SARE) Program
Marketing Strategies for Farmers and Ranchers – SARE National Bulletins
Guide to Direct Marketing Livestock and Poultry – Cornell University Small Farms Program
Plain Language Guide to Selling at a Farmers’ Market – Tufts University New Entry Sustainable Farming Project
Fruit and Vegetable Marketing for Small-scale and Part-time Growers – Penn State College of Agricultural Sciences Publications
Facts on Direct-to-Consumer Food Marketing – USDA Agricultural Marketing Service (AMS)
The Dynamics of Change in the U.S. Food Marketing Environment – USDA AMS
Implementing WIC & SNAP at Maine Farmers’ Markets – Get Real, Get Maine!
Choosing Your Market: A Direct Marketing Decision Making Tool for Small Farmers – New England Small Farm Institute (NESFI)
A Market-Driven Enterprise Screening Guide (PDF)

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Direct Your Inquiries:

If you represent an agency or institution that works with Maine farmers and are interested in presenting to MFRN, please contact Tori Jackson, Chairperson, at tori.jackson@maine.edu.