Farm Coaching: Supporting Relationships for Farm Success – Personal Financial Health

Farm Coaching

Farm Coaching is available for personal and financial health and communication. If you are a mid to late career farmer or member of a farm in Maine with at least five year’s experience, fill out the interest form!

Your farm businesses grows and changes once you move beyond start-up and into the “re-strategizing phase.”  What worked in the beginning requires culling and refinement as the business grows. Farm coaching can support:

• communicating effectively at work and home
• work life balance for farm families and farm teams
• leadership development for farm managers
• planning for farm succession
• decision making for the farm business
• farm team building
• strategies and methods for farm communication, meetings, and task management
• goal setting for personal finances
• getting record keeping organized

What is Coaching?

You identify the issues and you meet with two coaches at the frequency of your choice. Multiple sessions will give you time to identify challenges and opportunities, develop a plan, and work together to make clear decisions. One-time coaching can help you organize your thoughts and think through the next steps with the farm, co-workers, sense of purpose, and family relationships. Farm coaching provides two coaches who will support your goals and ideas for the farm. If desired, you can request a referral to mediation or counseling.

Coaching works best when the farm team is also exploring:

• communicating with internal (management team, employees, or family members) and external (customers, other farms, service providers) supports
• family transitions and farm succession
• work/life balance
• team building and how to delegate

Farm coaching helps managers /co-managers or management teams (including but not limited to farm couples) build management and communication skills including a specialized focus on personal financial health and communication.

For farmers with 5 years + experience, farm coaching provides:

• Videos offered on “Communicating about Personal Money Values and Personal Money Goals” and learning from farmers their strategies for successful personal financial planning
• Structured opportunities for reflection and assessment to identify growth edges and understanding their own needs and challenges in discussing personal financial topics.
• Coaching sessions on the farm in person or remotely using Zoom
• Support for individualized clear goal setting for learning and skill building
• Between 1-4 sessions that are free and scheduled at your convenience

Coaches support your goals and provide resources and work with you to develop personalized communication plans that incorporate personal financial goals.

Feeling Stressed?

• Call “911” if you are in crisis and need immediate assistance.

Other helpful warmlines and hotlines for help:

• FarmAid Hotline 1-800-327-6243 (1-800-FarmAid; M-F 9-5)
• Maine Intentional Warmline 1.866.771.9276 (WARM) (24/7 availability)
• National Suicide Prevention Hotline “988” or 800-273-8255
• StrengthenME  207-221-8198 (8am-8pm)

Your wellness matters! Visit Maine FRSAN’s Agricultural Resilience page to learn more about stress and wellness in agriculture.

Conflict Resolution Support Available for Farmers

If you would like help with a difficult conversation that affects the farm, mediation can help. This free service in Maine can help farms work through conversations and decisions with a lender, a neighbor, a business partner, a family member, and more. Visit the Maine Agricultural Mediation Program for more information.

More Ideas for farm, family, and business communication, goal setting, and decision making on the farm to start now with your farm team.

Small Bites are brief reads for ideas and new practices to try.

Want to Start a Farm?

If you are a beginning farmer looking for help to start your farm or business planning support, start with this online new farmer self-assessment. Check out the Maine New Farmer program as you decide if farming is right for you, once you complete the self-assessment, a member of the coaching team, or staff from UMaine Extension in your county will contact you.

This material is based upon work supported by USDA/NIFA under Award Number 2021‐70027‐34693

History of the Project

In 2016, the University of Maine Cooperative Extension and the Maine Farmer Resource Network (formerly the Beginning Farmer Resource Network) started a project focused on farmers and social sustainability. The project began with a survey to better understand the needs of beginning farmers (in their first 10 years) with respect to the social, emotional, and relational issues that arise. It was generously funded by Northeast Sustainable Agriculture, Research, and Education.

Through grants from Northeast Extension Risk Management Education in 2019 and 2020, this work directly supported farmers through the development of a farm coaching program. In 2023 the focus hones in on coaching for personal and financial health.

Way back in the fall of 2016, we began to explore the specific interpersonal and relational needs of beginning farmers at different points of time in farming with a survey. We developed a DACUM, or “job description” of beginning farmers and to create a profile that included interpersonal skills and needs (New England Small Farm Institute, 2000). Providers were part of a cohort that developed written resource materials for use by other providers to help in their work with farmers.

A Toolkit was created for service providers to use during one-on-one consultations that include questions, prompts, and additional resources, as needed. The toolkit includes the following areas:

• Beginning Farmer Learning Stages: Identifying the gaps in new farmer training models and learning about how interpersonal needs may change with development of the farm business or as family priorities change. For the purposes of this project, “interpersonal skills” included:
  • Communication: Identifying the relationships and roles on the farm and tools to improve communication between family members, farm partners, employees, customers, and other decision makers.
  • Decision-making: Utilizing existing tools to prioritize tasks and plan in advance
  • Goal-setting: Developing tools for assisting farmers in prioritization of farm, business, and family goals.
  • Time Management: Utilizing existing resources to assist farmers in optimizing farm roles and responsibilities.